Sunday, 16 September 2012

Video Analysis


Analysis of Interactive Video:
Entertainment & Music Production

Tile of Video:
Cinnamon Challenge 
Cashtastic Ft Yungen - Stay Schemin'

URL of where the video can be found:




Describe and explain what happens in the video:
The cinnamon challenge video, the amateur attempted to swallow half a pot of cinnamon, hoping to beat the score, since the challenge was a common on the web. On the other hand, the music video was they were performing they're rapping talent in the video and how they're representing London. 

Who is the target audience for this video?
The cinnamon challenge was targeted to mostly teenagers and above because they are more mature and they had created the challenge. Also, they had mostly targeted woman because they had not been many men that had attempted the video and put on the web; this could be because most woman hardly take risks and they may had found this to be an good opportunity to show off their challenge, but majority of their viewers would have been boys because they would have been interested in why the girls has chosen to do this and their reactions. Overall, the challenge was not gender specific. On the other hand, the music video was targeted to boys mostly because they make songs about their hood and how they grew up, so many boys could relate to what they were saying. Mostly boys aged between 16 and above. Also, was targeted at record producers they wanted to make producers aware of their talent. Another point, both videos could have been targeted to teenagers because they usually have a lot of social sites they use so it will not be easy for their video's to be promoted. 

What Digital Platforms Does The Video Appear In?
These video's both appear on terrestrial broadcasting, they are sent around through social sites and mobile phones

What was the purpose of this video?
The purpose of the cinnamon challenge video was probably to just show her fans she was able to do the challenge but not complete it. Also, maybe she wanted to do it because she would have gained more viewers or she has an interest of putting her body at risk just to entertain her fans. Furthermore, the purpose of the music video was to show boys who like their music and plan to be follow their footsteps, how they do it because they express the feelings through their words. Another purpose could be, to gain viewers and have people like their video and promote it. 

Technical Aspects

Cinnamon Challenge video, the image quality was very clear; you could see the background clear enough and what she was doing. The video was not edited because she has recorded from before she entered the room until she came to close the camera herself. The video was not pixelated. The sound quality was good because even though her voice was quite loud, they had been cut of sound. However, they had been a little noise in the background sounds of vibrations; the reasons could be her kitchen may have had echoes. 

Cashtastic Ft Yungen - Stay Schemin Video the image quality was good but it was recorded during the night, so they had been a lot of dark spots in the video. Some of the scenes in the video the background were blurred maybe to set the focus on the person rapping. But, they didn’t blur the whole background, just maybe a few people behind were blurred but the rest were shown. The editing of the video was good because the producer had put the transition on fast. So the scenes switched quickly but he hadn't edited the video a lot because they would be too much scenes in different places he kept the scenes going on for some time. The sound quality was good, it was clear they had been no noise in the background. He had cancelled out the unnecessary noises. 

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