The Characteristics of Existing
Interactive Video
Introduction
The term interactive video usually
refers to a technique used to blend interactions and linear films or videos.
They are mainly two types of interactive videos, they are viral marketing
videos and user generated videos.
Viral Marketing Videos
Viral marketing videos are a type of marketing
techniques used to advertise films or video's to increase brand awareness. They
are sent around popular social networks such as Facebook, YouTube, twitter etc.
to increase to their viewers and it will also help them to spread their videos
around to other countries. They can be delivered to people through the word of
mouth or enhanced by the internet. Viral marketing may take the form of video
clips, interactive flash games, averages, brand able software’s, text messages,
images, email messages or web pages. But the most common used viral marketing is
mobile devices. They also create an organisation to make profit from big
companies. For example, Cadbury had advertised their chocolate by using a gorilla
to play the drums. The video gained many views because viewers had spread the
word to their friends mainly through social networks and work of mouth. This
benefited the company because they have gained profit from this advert. Another
example, SB.TV they are makes video's interviewing artists and producing music videos.
They are advertised worldwide because of social networks they influence other
people to watch their videos. Both video's use file compression, so it makes it
easier for their viewers to see their image quality is very high, also to make
it easier for themselves to upload their videos, if people choose to download
the video it'll be easier because they will be space in the video. They mainly target
teenagers, mostly males because stereotypically females would have much of a
big interest in watching a gorilla play the drums or male artist being interviewed
because they don't have much in common. Also, they target teenagers because
they normally find that sort of videos interesting and they seem to talk about these
videos a lot with different friends which influence others to watch their videos.
It saves the company money. The purpose of each of the videos is they are
trying to entertain their viewers as well as trying to gain new viewers.
Cadbury advert their purpose was to entertain their viewers so the advert was
eye-catchy while trying to gain Cadbury buyers. Whereas, SB.TV they also
entertain their viewers, so they can spread the word to other people or post
their videos in different social sites.
For example,
Cadbury Advert
http://www.youtube.com/watch?v=wHjieD6CTYs
The Gorilla is playing the drums to the song "In the air tonight" by Phil Collins, for the Cadbury advert. The purpose of this advert was to entertain people, both male and female and all age ranges also, people who enjoy to buy chocolate from the Cadbury brand into buying their chocolate or to gain more buyers. They had used the Gorilla to be unique to show another way of promoting their advert because it would have attracted the young children who find these sorts of things very interesting. The advert had no stereotypical aim, it was aimed at everyone no matter what class, gender etc., they were. The shots were clear because you could see where everything was and the sound was clear too.
The Maybelline Advert
http://www.youtube.com/watch?v=MTgeUVOxl8E
Another example is the Maybelline advert. They had used the model Adriana Lima to show this advert. She is shown wearing the Liquid foundation and how the foundation works and what it protects. The purpose of this advert was to show woman who wear foundation, how they have upgraded they're foundation into better ones and to persuade woman that this foundation is right for them. Also, to gain buyers. They're target audience was mainly woman who wear make-up mostly teenagers and older woman because they know when woman are around those ages they may feel insecure about their skin. Also, men would not be interested in make-up and the benefits of what it does. The advert was not aimed at any social class even though, the woman they had used was models but because I am one of Maybelline's customers I believe it was not class aimed. The shots, image and audio was clear because everything was heard. They had made the audio higher towards the end because the word "Maybelline" is very catchy to say and easy to remember because it sounds like a song.
Task 4, Video Analysis: User Generator
On the other hand, user generate videos
are video's which are not commercial; they are not produced by big companies,
mostly made by amateurs. They are also posted through social network sites so
the producers can gain views, or they send their video's around just to
entertain people with their latest gossip, their reviews on music video, blogging
etc. For example, Cinnamon challenge people post video's entertaining their
viewers or to make themselves known in the public, this could also help them to
become famous. Another example, they make video's for educational purposes,
teaching children different ways they can learn a subject or they may make tutorials
about different ways to cut their hair or do their make-up. However, most
amateurs videos are not always file compressed they are too big to download,
which makes the image blurrily to see. They normally target anybody who is
interested in what they do such as make-up tutorials they are targeted to
females, who have an interest in wearing make-up; cinnamon challenges they
target people who are risk takers etc.
User Generated Content refers to
materials on websites, and occasionally other media sources that are produced
by the users of the websites. For example, a website designed by a company
which puts forth material produced by professionals. Most cases Amateurs
contribute to the content.
For example,
ROCKING NIGHT OUT!!! Completed Look
http://www.youtube.com/watch?v=iokDryA747s
The woman in the video (Andrea) is
showing her viewers her own way to having a "rocking night out" look.
The video is mostly aimed at woman who likes those sorts of fashion and make-up
because lately, the fashion is very different so woman may need advice on ways to
look good. This video was targeted at all races, but mostly to people of her
own race because the make-up material she used suited herself and mostly people
of her own race. Andrea also tried to gain other viewers who may have not heard
her attention because they are searching for the same problem so she made the
video for everyone who was aiming for this search and also to gain viewers and subscribers. The digital platform for this video would be the internet on YouTube
where most people go to watch videos to be entertained. The video was not
pixelated, you were able to see all of her actions only when she had to used
eye-liner to do her eyes, the camera may have lost focus because she had to get
closer to the camera so people can see how she did it. The video had been
edited because in some of the scenes of the video she showed the audience how
she made the jacket and the make-up she used for the woman who may want to shop
for the brand she uses. The audio had been clear; it was easy to understand what
she had been saying because her voice was projected. Also, she had used voice
over's because she may of found it difficult to speak while doing her hair and
make-up.
http://www.youtube.com/watch?v=lC3ZylAxwzg
Ask Ayy 3
This video is about a guy called Alexander but he is called ayy and he made this video for his viewers to ask him questions on twitter, so he could reply to them and the audience can see his views on certain things. He tried to make the video as funny as possible to entertain his fans and also to get his views to promote his video through word of mouth, because the way he acts is very weird which makes the audience want to interact more with him and when they tell their friends they also become interested in watching his video's. His target audience was mainly towards teenagers because they would mainly find his video's funny and teenagers mainly make video's or search for people who make funny videos. Also, the video was aimed at both genders however males would find this video funnier because the responses he says men would find it funny but woman may find them insulting since, most of the questions woman can be used as a response. The video was social classed aimed; at young children from middle class because teenagers in high class would consider the video maybe to be immature and offensive and teenagers from middle class and go to public school would understand his language because he sometimes uses the "ghetto" language. Also, when he speaks in the Jamaican language, people who are not Jamaican will not understand what he is saying. The video attracts mostly at black people because they would understand what he may say and his viewers are mostly black people mostly living in south London because that's where he is from. The digital platform of this video is on the internet (YouTube). The audio was clear because you could understand what he was saying even though they had been a little noise in the background but the video was clear, i was able to see everything clearly
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