Tuesday, 20 November 2012

Task 1 (b) - Music Video Production


Camera Shots: 
Music videos tend to include many long shots, close ups and mid shots. This is to create emphasis on the artist, location and emotions. Also, close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist.


Camera Movement: 
The movement of the camera is used to follow and trace the artist or band. Camera movements include tilts, pans, tracking and crane shots.

Mise-en-scene:
 This is the sequence of props and performers on stage or in a music video. Mise-en- scene puts notification on the representation of something. An example is, ‘Mad’ by Neyo. The scene involves him walking down a road alone, feeling isolated. This reflects the isolation from his lover. Also, the props include hats and dark clothes which represent the down mood. Similarly, the lighting is kept very dark as it is black and white; this connotes the angry and depressed mood. 

Editing: 
Jump cuts is the most used editing technique used in music videos. This is because this allows a sudden change from one scene to another. Transitions such as fade and dissolve are very common in music videos as they create a different effect to cuts. 

Lighting: 
Some music videos are black and white which help emphasise a particular mood and some videos have artificial lighting which put the artist/s in an enhanced look.

Sound: 
Sound is mainly the vocals or the song but in some cases such as Michael Jackson – Thriller, the producers can make the music video into a short film.

STYLES:

Editing and Digital Effects:
 Often enhancing the editing are digital effects which play with the original images to offer different kinds of pleasure for the audience. This might take the form of split screens, 

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