JUICY JUICE = ADVERT

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BBC - LUCY

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SUE - 16.3

Unit 8.1

Working Title films is a british film production company based in London owned by Universal Studio’s. The company was founded by Tim Bevan and Sarah Raddclyfee in 1983. The company produces film and some television shows. Eric Fellner and Bevan have become co-chairs of the company. The structure of how Working Title had come around had started of with Comcast, an American provide of entertainment, information and communication products and services. Which was followed by NBC universal, they market entertainment, news and more. Then, it’s followed by Universal Studio’s an American motion picture studio owned by Comcast. Lastly, Working Title is owned by Universal. They’ve filmed such as Green zone, Johnny English Reborn, Die hard with a Vengance, James Bond and recently they had created Les Miserables. They have a huge range of an audience from different ages, race, classes. For example, the green zone it is mostly targeted to middle aged people because they are scenes that are older will understand, since a child will not be able to watch because of the disgusting scenes, where people are being killed. However, for films such as Nanny Mcphee, it is aimed at a younger audience, children because they are scenes in the film, children will understand and enjoy. In 2004, they made a profit of 17.8 million. As of 2007, all of it’s films disturbed by universal pictures, which owns a 67% stake in the company, and many of it’s recent films are co-productions with studio-canal.

They have three different headquarters around the world, the main one is in London and the other two are in Ireland and Los Angeles.

Unit 30: Task 3 (C/D)

EVALUATING YOUR QUESTIONS. LUCY

Evaulating Your Questions

Q1. Which questions did you like?

A1. 5,6,7,9,10

Q2. Which didnt you like?

A2. Only, 2 and 5 because of the spelling mistake and 8 because it sounds like a misleadinh question, can be  changed into a understandable question.

Q3. Which questions reflect the grading criteria?

A3. Distinction because all of the questions had been clear, which would allow people to give a brief answer. 

Q4. How many of the questions are open?

A4. All of the questions had been opened, some of them would recieve less of an answer than others but they were still open.

Q5. How has looking at another student's work helped you?

A5. It has helped me, because I'm able to look at my own questions and analyse, if mine are open, do they need more of an context etc.

UNIT 30: TASK 4

UNI 30: TASK 4

EVALUATION

In one of our assignments, we had been studying advertisement for television. For the couple weeks, we was doing research on different adverts, which we adapted to use in our advert. But we had watched and assessed adverts on how they had marketed their product and if it was successful or not.

So, in my group we had planned to create an advert on a soft drink. we had looked at most common soft drinks that are currently around, for example coke cola, Pepsi, Fanta and more. We had watched how they had marketed their product and looked at how we could develop our own.

Over the weeks, we had come up with different, different ideas of how the advert should be, it was difficult because we didn’t have enough time to create our own bottle, so instead we used a coke bottle and re-named it to “Juicy-Juice”. From then on it had become easier to plan how the advert would look like. We all planned who was doing what in the group. I had been the editor, storyboard planner, while my other team mates, had planned, recorded the advert.

After, we had created the advert, the ending product was not what I expected because the video, looked quite different to the storyboard, which required alternations. Due, to the timing of having people sign the release forms and record the video was not enough because people would sign up and not want to participate after. Which made looking for people harder. They could have been more corrections made, such as some shots could have been re-recorded and taken more time to edit. However, the advert did not turn out too bad.

However, the advert still fitted its purpose, we still stuck with the product name, product logo and slogan. All the people that participated had been from City of Westminster College. The lyrics in the song had been “juicy juice inna my system” and it had been 41 seconds. We delievered the message clearly, because we engaged with our audience and the song we had used was catchy, which made it easier for people to remember and tag along and sing. Our target audience was teenagers because they were most likely to buy the drink, since they find bright colours, catchy slogans/themes etc interesting, but it was also targeted for all age ranges but mostly teenagers because our drink would of made profit since people will buy the drink. Also, teenagers are another way of attracting more customers, because they will find the song catchy and tell people about it, which is called “word of mouth”, so they also assist in promoting the drink.

In terms of the effectiveness of techniques, the recording could of have been better, they had been to many blurry shots while shooting, the background noise sometimes sounded louder than the people singing, the camera was not still enough, and whenever the cam-recorder would zoom in, it made the shot obvious to the audience, where the errors had been and because of the timing, we didn’t have enough time to re-record; this effected the editing because we had to find ways of not making it obvious where the errors were, which was difficult but I think the editing part was much better. The video would become frozen, so when you watch the advert in certain places, like youtube, blogger etc. the video may have trouble playing or viewing. However, they had been a few issues while editing, the videos would either, slow down or The sound, was good everything was clear because you could hear the background noise as well as the people in the video, this effected music because, you could not hear it due to the sound in the recording.

The effectiveness of content was good because we made it clear, what we had produced, since we had a catchy song, it made it easier for the audience to pick up the name of the product, since the product itself had been in every shot, expect the logo.

We had a few people, watch the advert before it had been posted on the blog, they had given us feedback on the video. Most people had said “we should of re-recorded shots and take more time in preparation”. 

unit 30 - task3 (A&B

UNIT 3-; TASK 2

UNIT 30: TASK 2

Pepsi Commerical 2013

Pepsi had marketed their product by using a well-known celebrity, which they are known for doing because in the past they have had celebrities such as Michael Jackson promote their soft drink. Having a celebrity in an advert increases the chance for viewers to buy the product, especially when they use a celebrities lifestyle. This is called an “celebrity endorsement”. For example, in the pepsi 2013 advert they had used Beyonce because she is well-known and a lot of people look up to her as an idol. In the advert she’s dancing with all herself from other music video’s of her own, this is her lifestyle because she is always seen dancing, so using the drink, makes the audience believe that drinking their soft drink will give you the same energy beyonce has in the commercial. They’re target audience, had been aimed at different types of people, age, gender, characertistics. The advert had appealed to anyone because many people look to her, male and female, mostly females, because they would like to look like her; so this will have females drinking the drink. The age range is mostly for teenagers to middle aged from class B-D because it’s easily affordable and it can be drank by anyone. However, children would prefer to drink a soft drink that has bright colours and fruity taste, where as elders won’t be able to since It may not be good for their health. The Unique selling point for the advert is you see beyonce drinking pepsi and they’re a long duration with a close up, to see her drinking and the drink itself, and also towards the end of the advert they use the logo. This appeals to the audience, because the name of the product is catchy, the colours they have used is useful because it will be hard to miss in stores.

        Iphone 5 commerical 2013

·         The advert has the iphone 5 shown throughout, showing the new development in the phone, design etc. they use a white background because it enhances the phone and stands out to the audience.

·         The different network companies promote the product as well as apple themselves, because it increases the chances of more people joining different networks, depending on their deals.

·         The target audience is mostly aimed at people who are currently working, it’s a business phone, class A-B because, people who are in those catergories are able to buy the phone and pay of their contract, whereas people who don’t work it’ll be harder because they may not be able to pay. Majority of the apps that are on apple are business related, as well as media related.

·         However, most people from all ages have an iphone, this helps apple because people are more likely to buy their product since they rarely release adverts so people will be optimistic about their products.

·         Their USP, is the iphone because it is shown throughout the advert, because at the end of the advert they is only probably a 2 second duration on the logo for apple and the networks.

·         This is revelant to the audience because they see how the phone looks like from different angles, and hearing about the new development gives people time to think into looking at the iphone in more detail, because people who work, will always need a phone that is up-to-date with the latest softwares etc.

Coke Cola Commerical

·         They had marketed their product by using Santa Claus, because the advert had been released around Christmas season, this enhanced the product because people buy a lot of drinks for Christmas, so promoting the drink around them would of enabled people to drink Coke Cola more, because Santa is loved by children so they would believe if they buy the drink, Santa may come.

·         Also, the colours they had used was useful because coke cola, Santa and Christmas consist of the same colours, Red and White which makes the advert look catchy, bright and appealing because those are colour that are worn on Christmas as well as normal days.

·         The product also makes people get into the Christmas spirit because people who are in the advert are all happy to be drinking coke, and it being Christmas.

·         The advert appealed to their target audience, which were families because they had children, teenagers, elders and middle aged in the advert, this catches the audiences because they would like to feel the way people in the advert are feeling.

·         Also, because coke is easily affordable, so people will buy more of it.

·         The unique selling point was when Santa had a coke bottle in his hand, that shows the product and Santa happy. This was relevant to the audience because they are in the Christmas spirit everyone is happy. 

COVER LETTER

Cover Letter

43 KATHLEEN AVENUE

WEMBLEY

MIDDLESEX

HA9 4JH

21/06/13

65-69 Barking Close

London

SE12 GBH

Dear Sir/Madam,

I am sending this letter to apply for a job in the BBC, editing department. Im interested in stretching my brilliant editing skills and since the BBC are outstanding with their editing, the company would be good to work with.

I had studied at Anson Primary School for 7 years and participated in a lot of acting, dancing and sporting competitions. This built my passion for media because I like being creative, and I was always in the spotlight. Also because I’ve always had the dream to become a journalist when I’m older.

Then I had gone into secondary school, still developing my understanding in media, in year 10 I had gone into studying media as one of my subjects, which led to me continuing to study the course in City of Westminster College; where I’m currently studying. I always aim to complete my work on time, use my spare time to record more video’s to develop my editing skills.

Since then, I have gone into the editing and camera aspect learning how to edit video’s. I used to use different different editing softwares but I use Final Cut Pro and Abode Photoshop.

If they are any vacancies available, I would appericate if I get given an opportunity. Thank you for taking time to read my letter, do not hesitate to email me back with any questions, Thank you.

Yours Sincerely,

Liliane Solomo

UNIT 8.5

LUCY’S WORK

LOOKING FOR WORK

Media Guardian Jobs:

·         They’re have a clear layout for finding jobs.

·         The website gives you the option of uoloading your CV.

·         It keeps you updated with jobs that are available or any job you are looking for.

·         However, the website seems to take on people with experience and qualifications.

PRODUCTION BASE

·         Available jobs are posted daily.

·         You can create an account, to find a job as well uploading your CV, it gives you more information to finding jobs.

·         This is more suited for people who can afford to sign up and the job.

FACEBOOK/TWITTER

·         They are both one of the biggest social network people use.

·         Since many people create accounts for different job aspects, mostly media related since most people who own these social sites like to record, take pictures often.

·         They have accounts where people can email people who work where they plan too.

·         You can receive daily updates, if you are joined with them.

SPECULATIVE LETTERS

·         It isn’t always easy to find jobs because some jobs are not available, this means people are less likely to receive a reply.

·         You can write a letter to employee’s telling them about your interest in the job your reaching for.

TV, Film, Technology

TV, FILM & TECHNLOGY

Describe the expansions of multi-channels TV in the UK ( when it happened and which channels came first)

It was founded in 1^st November 1992, one of the founders were Darren Childs. One of the few first channels that arrived to the BBC were arts channel “UK ARENA”, Lifestyle Channels “UK STYLE” and Documentary channels “UK HORIZION”.

How has this affected the TV industry – in terms of employment and revenue?

How has the internet affected the TV industry – in terms of employment and revenue?

How has the internet affected how people watch films and TV?

The internet has affected how people watch films in a massive way, from  how we get our news and information, communication and more. It has had a big impact in our time. One of the ways is the internet has changed our lives with television viewing, people hardly watch TV often since the internet is accessible on any portable device, the same way television has changed the we listen to the radio. For example, people will rather go to BBC.com to get their news than have to wait until the program has begun to watch the news. However, it also benefits television and film because if people feel to watch a show/movies, they have created websites where they can watch films/TV for free anytime, as well as creating apps for portable devices. Lastly, it has also affected our habits because normally, people will come home put the TV on, but instead people will come home and surf the internet, checking emails, social networks, news, weather or catch up on latest episodes. Overall, the internet has affected us in both a good and bad way.

Describe potential copyrights issues (downloading/effects on revenue etc)?

They are potential copyright issues because since the internet has created websites where you can watch shows/news/movies etc. for free, it also allows people to illegally download movies/Tv shows. Which means, this makes film companies lose out on money, because they will not gain customers, since people will prefer to watch something for free anytime, anyplace.

What are the advantages and disadvantages of HDTV?

The advantage of a HDTV are they have a better picture quality due to higher resolution this means wider screen makes the picture quality more noticeable than a standard-sized one but overall is a better picture. The interlaces scanning technique used by HDTV will help in bettering user experience. An excellent quality of sound resulting from the application of Dolby sound technology gives HDTV an added advantage, and since the HD signals are not compressed while transmission, there is no de-gradation in signal quality.

On the other hand, the disadvantages are switching delays, sometimes black screens can be caused due to authentication delays. There can also be screen flashing errors. HDMI cables are more expensive (per meter) than their analogue counterparts. HDMI devices are compatible with DVI interfaces but require a separate audio cable as DVI carries only video signals/ It also needs a HDMI-DVI connector in such scenario’s.

How do you think on demand service like Net Flix/Love Films have changed how people watch films?

It has changed how people watch films in many ways because instead of people having to pay the same amount for each film they watch, they would rather pay the same price each month to watch unlimited movies whenever they please, this means that film companies lose money. Demand services enables people to watch films/Tv shows anywhere, anytime since they created mobile phones app so people can access them easier. This saves people time to have to plan days to watch films and spend a lot of money.

Do you think new technologies – on the whole – have improved or damaged the TV and film industries?

Personally, I think that new technology has done both damaged and improved TV and film industries because they are able to access information easier, which means if someone wanted to watch a TV or film on television or the cinema, technology allows people to find out whenever they premiere. Also, this benefits the industries because they will be earning more money. however, it also had done some damage because TV and film industries because they will not make as much money as they did because of the demand services that have been created, they are able to watch anything, this makes people become more lazy because they could prefer to stay home and catch up on a lot of shows/movies. 

Sue: 16.3

Juicy Juice Advert

http://www.youtube.com/watch?v=ckIohlWGfFk&feature=youtu.be

CV: UNIT 8.5

CIRRICULUM VITAE

Name: LILIANE KAPINGA-SOLOMO

Address: 43 KATHLEEN AVENUE
                    WEMBLEY
                    MIDDLESEX
                    HA9 4JH

Telephone Number: 07415524698

Email: LEECLONDON@HOTMAIL.CO.UK

Education:
Currently, I'm studying Creative Media Level 3 in City of Westminster College. This is my first year in this college and I will still be attending this college for the second year. Before, I started City of Westminster College I had studied at Whitefield Secondary School. In year 10, I gone into studying Business, Media, French and Geography. However, I had started at Anson Primary School.

Qualifications:

I'm Doing a National Diploma in Media.
I had 6 GCSE's in total.
ENGLISH LANG - C
ENGLISH LIT - B
MATHS - C
SCIENCE - C
RE - B
PE - C
GEOGRAPHY - D

Skills:
I have many skills such as, ICT, my skills are really good since I had studied ICT in secondary as a compulsory subject. I'm also good at communicating with people, because I social with people on a regular basis. I speak more than 2 languages, English, Lingala and a little bit of French. I am able to multi-task effectively. I'm able to adapt to different situations. I'm quite confident, so I'm able to speak to people easily, since I'm a easy going person and I'm used to knowing and meeting people. I'm easy to co-operate with.

Employment:
Currently, I do not have a job, due to family circumstances.

Media Related Experiences:
I have helped edit music videos, assisted in recording video's for people who make youtube video's.

Interest and Achievements:

I have a huge interest in art, sometimes I draw my own drawings, I'm developing but mostly, I go to the gallery look at art, or search them online. In my spare time, I spend time writing my own stories, editing music video's and shooting. Also, I like to keep up with the latest fashion, I buy magazines or watch fashion shows. I play sports, often I play netball because I'm really good at the sport and I've always been into the sport. Sometimes, I play football or basketball, mostly basketball, just to keep myself fit, since I enjoy moving a lot. However, I spend some of my time, doing my work to keep up, so I do not lose track.

Referees:
Available Upon Request

UNIT 60: 6.1.1

UNIT 60: 16.1.1

• What is editing?

Without the process of removing, adding and manipulating source material, all film and video would have to be shot in a sequence and without mistakes.

• What is Elliptical editing?

To help fill in the gaps, so the audience can see where what the character is doing and where she is, helps to move the story on quickly. For example, the video the girl was shown sleeping, but the camera didn’t have to show a close-up because the long shot shows she’s sleeping and where she is.

• Why are long shots used?

Long shots are used to keep the audience where of her surroundings and where she is, because in the beginning of the video her partner was seen in the video and then he disappears; so the director would use another long shot to remind the audience that the partner is no longer existent.

• What is ‘non-diagetic sound’?

The music that had been added to the scene to set or create an atmosphere or to create tension. For example, when the girl had gone to pick up the ring as she was getting up the music had been played to create the suspense that something bad has happened to her partner. It can be a voice, sound or music and it’s played unnaturally because the actor is not aware what is being played.

• How do we know she is bending down to pick up the ring? (What shots are used and why?)

The director had used the close-up of the ring and her hand reaching towards the ring, rather than showing her face going to pick up the ring; this saves times because when she had picked up the ring the camera had shown her face-expression before and after she picked up the ring. The use of the close-up of the ring was to save time of showing her full action. 

Hustle

• Overhead establishing shot – what does this achieve?

Overhead establishing shot is achieved to show the audience who is part of the scene and where everyone is placed and what they are doing. Also, this helps show the audience different status, to show that’s powerful in the conversation.

• What is Shot-Reverse-Shot?

It a shot cutting back and forth showing the audience that the people are talking to each other. It shows an understanding that they are in a conversation. It assumes they are looking and talking to each other.

• What is Eye-line matching?

The man stands up looks off screen and down and the guy sitting down looks off screen and up but they’re eyes angle show that they’re staring at each other.

• Why do we cut to the other members of the group?

So we can see their faces to see the other member’s reaction to the plan the boss has set, and tells the audience their reaction to what is planned and it makes it easier for the audience to know who they are in future references.

• What is a wipe?

To move the location at a different place and time and he uses and diagonal shot to make the view seem mysterious or not to scale.

• What is the effect of using quick cuts?

This creates a fast rhyme and keeps the audience on their toes because the tension is still there.

Now watch ‘Editing: The Invisible Art’ and take notes:

• How can editing build tension and pace?

They use editing to keep build tension and keep the story moving at a good pace.


• What is crosscutting?
Cross-cutting is an editing technique most often used in films to establish action occurring at the same time in two different locations. Considered as an editing method in which the point of view (P.O.V) switches alternately from events at one location to those of another related action. This action is usually a simultaneous and used to create a dynamic tension as in the chase scene. For example, in the edge of the world (1987) they use cross-cutting to show the males progress as they climb up the mountain.

• What are reaction shots?
Reaction shots,(in a film or video recording) a portrayal of a person’s response to an event or to a statement made by another, is a term used in motion picture production and cinematography referring to a basic unit of film grammar. It is a shot which cuts away from the main scene in order to show the reaction of a character to it. For example in the edge of the world (1987) they used a reaction shot to show the audience the reaction of the people watching the two men climb up the mountain.

• What is seamless editing?
Seamless editing is the predominant style of editing in narrative cinema and television. The purpose of seamless editing is to smooth over the inherent discontinuity of the editing process and to establish a logical coherence between shots. For example, the shots are varied by close-up and long shots, showing the men as tiny in contrast with the cliff they are hanging to. This enables the audience to fill in the caps, because when we are used to seeing these sequences in other movies we either expect something bad or good to happen, it keeps us engaged so we don’t notice how it has been constructed.

• What is a jump cut?
A jump cut is a cut in film editing in which two sequential shots of the same subjects are taken from camera positions that very only slightly. This type of edit causes the subject of the shots to appear to “jump” position in a discontinuous way. For example in Food for a blush (1959) shows a man with a big black hat next to a big bowl striking at it gong when the sound fades the camera cuts to show a smaller bowl.

• What is a flash back and what does it achieve?
A flashback is a transition in a movie or novel when the scene is set in a time earlier than the main story. This makes the audience understand a key moment/scene in the person’s life which explains how they are now. This is known as a back story. It also helps add tension, drama and interest to their stories. For example, in a cottage of dartmor (1928) uses flashback to tell the story, it goes from a convict fleeing across dartmor cottage to a woman with a baby alone in the same cottage. From the way the action is cut together it shows that it’s happening at the same time supposedly this should be the present; however when the woman recognizes the man standing in front of her, the film cuts back to a flashback showing the man “Joe” in a different way, he looked much healthier and seemed to enjoying life. He looks very different from the present. Throughout, the film it shows the flashback to how he became insane because he is seen cutting a woman throat but before he makes another threat the film has gone back to the present to the point where the flashback had started. The flashback made it easier for the audience to understand who this man was and what he done which then makes the present seen complex and emotional because we know what he capable of doing.

• How can editing be used poetically?

Poetically editing can be used by symbols, face expressions etc... To make the audience understand the connection between them. For example, in Distance Voice still lives, outside it is raining and umbrellas are shown through then the scene dissolves and zooms into an audience then pan’s across to two woman wiping, this doesn’t make it clear because the connection isn’t obvious, the viewer makes the connection the woman are inside watching something while outside it’s raining. Another example, two men falling in slow motion and eventually crash through a glass maybe through a roof, which breaks up into tiny shades of glass. The director has purposely put these two actions together in order to make the audience think about the connection. This can make the audience wonder because the audience will want to know why the director has chosen this style of editing.

C. Watch ‘Playing with Time’ – watch the film ‘The Gloaming’. Write a short evaluation of the editing used in this film. Refer to detailed examples from the film and use the terminology you have learnt today.

The director had chosen to start with a blackout while the music begins to play, this could have been done to make the audience think the tension will start at the beginning but instead the blackout transits into a Medium Long-Shot of the married couple on their motorbike riding through fields this suggesting they are around the countryside; which is followed by a medium close-up of the wife face, showing how she’s feeling. The shot has changed into a medium shot of behind the motorbike this makes the audience aware they are a married couple which is then followed back into the close-up of the woman’s face again. However, the camera does not seem as its steady because the camera is moving this suggests the cameraman could be on a vehicle and he may not have a good balance with the camera at that they are driving. There is a sudden change in the music because the scene has gone into the fields and changed into another point in time, maybe suggesting it is the present because the woman is no longer present with her husband and the scenery is quite dark, suggesting it is a cold day because the woman look as if she is cold whilst in shock with what has just happened. A close-up had been used to show the woman’s expression. The music has also stopped and you can hear her footsteps as well as her heavy breathing. It seems that the woman is probably looking for her husband whilst she is looking confused since she doesn’t know where she is heading. Music has faded into while she looking around, you would not have noticed because the audience will be paying more attention on where she is going. A flashback has been used to show the couple driving and the music seemed to change into another shows they have used a non-diagetic sound. The woman has stopped and it has gone into a flashback showing her husband telling her to come back onto the bike because she’s standing the way, however the director has combined the shot-reverse-shot as if her husband’s right in front of her, as if he is talking to her at the present moment even though the scenery is different; the music has also gone louder.

Established shot has been used to showing the lake; however it can also be considered a point-of-view shot because she could be facing the lake but the director has chosen not show this in order to save time. The music has faded out so you can hear the birds, whistle, long sound and her movement. The camera has gone to a close-up showing the viewers she is staring at the lake this suggests she remembers something sufficient about the lake, this is then shown with a flash, where the couple are sitting down and the woman is smoking and staring at her husband, music has been added to set the pace. The shot-reverse-shot has been used again to show the woman’s reaction as she remembers what happened; the music fades out when there is a close-up of the grass where the woman’s hand is reaching for the ring, the director has not chosen to follow her action while she goes down to reach the camera when her hand explains how she would of reached for the ring, it has gone back into a close-up to show the woman’s reaction then it zooms out into a medium close-up showing her putting on the ring, then the music that had been playing at the beginning fades in. Which a wipe s used to go back to where she was at the lake with her husband smoking. A wipe is used from the close-up of the woman’s face into a longshot where she’s sitting by a fire pit suggesting she is in the forest because the fire showing the trees and grass in the background; a medium shot is used showing the woman’s hand reaching into her bag and bringing out papers. Also, it shows the woman looking at the fire and papers suggesting she’s thinking of what to do, instead she burns them and a clos-up used showing the paper burning in the fire.

Close-up of the woman face showing she’s cold however they are quick transitions while she closes her eyes quick glimpse of her husband is shown but it is not very clear then the flashback is shown and it seems that their motorbike has broken down because his wife bends down to join him and the music fades out when the scene wipes to another where the couple are standing in the middle of the fields and the camera has turned to their angle using a P-O-V(Point of view) shot to show what the couples are facing, a long shot is used to show the vehicle near in between the fields but the camera seems to be recording from a long angle not eye-length because you can see the grass instead of the road. A medium close-up is used to show the couple looking into the vehicle; the director has used the medium shot to cut out the section where the couple will be walking towards the vehicle. Music is played very loud while you can still hear the wind. Close-ups are used to show what the woman is looking at and touching; then a point of view shot is used to show she has seen something that has interested her, then a close-up is used to show her face expression while she reaches for to see what’s underneath. It wipes to her hand removing the blanket where a skeleton of someone’s face is underneath and it’s a reaction/medium shot was used to show her reaction (she had screamed). Fast pace music was used to increase the tension between the women revealing what was underneath the blanket. Another wipe was used to go back into the present where a long shot is used telling the audience she is still in the forest, and where she’s laying. The music changes into slow pace to go with the scenery. The long shot is used even when she has woken up we can see this through the smoke being passed and as she gets up; which is then followed by a close-up of the woman’s face shows she scared, lost and confused. The background has been blurred so they’re more attention paid to her face. They use quick transition flashback showing her husband standing facing her while still being in the present. The music gradually gets higher increasing the suspense because we don’t know what she is thinking. Drums have been added to the music this normally creates more tension because it can imply something bad could happen. Lastly, she is blurred so she blends into the scenery of the smoke but her shadow is still able to be seen and the music helps fade out the scenery into a blackout.

Proposal - Speech Package 1

Gang History

Gang-related organised crime in the United Kingdom according to the Serious Organised Crime Agency is concentrated around the cities of London, Manchester and Liverpool and regionally across the West Midlands region, south coast and northern England.^[With regards to street gangs the cities identified as having the most serious gang problems, which also accounted for 65% of firearm homicides in England and Wales, were London, Birmingham, Manchester and Liverpool.Glasgow in Scotland also has a historical gang culture with the city having 6 times as many teenage gangs as London, which has ten times the population.

Increasingly, Britain's street gangs in certain inner city areas such as London and Manchester are becoming more of a cultural transmission of America's Crips and Bloods This is evidenced by identification with colours, hand signs, graffiti tags and in some cases gang names, for example Old Trafford Cripz and Moss Side Bloodsor 031 (O-Tray-One) Bloods gang and ABM (All Bout Money) Crips.

London was the first city documented as the world's gang capital, followed thereafter by American cities such as New York City, Chicago and Los Angeles. A number of street gangs were present in London during the 20th century many in the East End, often referred to as Mobs, including The Yiddishers, Hoxton Mob, Watney Streeters, Aldgate Mob, Whitechapel Mob, Bethnal Green Mob and the organised Italian Mob headed by Charles Sabini. The history of these gangs is well documented in "London's Underworld: Three centuries of vice and crime".

On 21 February 2007, the BBC reported on an unpublished Metropolitan Police report on London's gang culture, identifying 169 separate groups (see Ghetto Boys, Tottenham Mandem and Peckham Boys), with more than a quarter said to have been involved in murders.The report's accuracy has been questioned by some London Boroughs for being inaccurate in places and the existence of certain gangs on the list could not be substantiated. The Centre for Social Justice identifies the Gangs in London website as a useful tool in creating an overall picture of London gangs, as highlighted in the report "Dying to Belong: An in depth review of street gangs in Britain", which was led by Conservative leader Iain Duncan Smith in 2009.

There is a modern history of London gangs dating from the 1970s although many of them developed from what Britain labelled as a sub-culture, which included punks, Rastas and football hooligans. Two well known subcultures that had violent clashes during the Notting Hill riots in the 1950s, Teddy Boys and Rudeboys, could well be labelled gangs in today's media. Amongst the current London gangs whose history does go back to the 1970s, there are the Ghetto Boys, Peckham Boys and Tottenham Mandem all of which are predominantly or entirely black. There are a number of historical Asian gangs in London too, many that were initially formed to protect their local communities in response to racist attacks from the native white population, gangs such as the Brick Lane Massive. In the past decade, Tamil gang violence namely in Croydon and Wembley have been active such as the "Wembley Boys" and the "Tamil Snake Gang.Tamil Hindu gangs in London are also featured as one of the many major ethnic gangs in Ross Kemp's documentary on London Gangs.In the London Borough of Tower Hamlets, the majority of the gangs are Bangladeshi, it is estimated that there are alone there are 2,500 Bengali youths affiliated to one of the many local gangs,and that 26 out of the 27 gangs in the area are Bangladeshi

London gangs are increasingly marking their territory with gang graffiti, usually a gang name and the Post Code area or Housing Estate they identify with. In some cases they may tag the street road signs in their area with an identified gang colour, as can be seen in Edmonton.

Many gangs have a strong sense of belonging to their local areas and often take their names from the housing estates, districts and postal code areas where they are located. In some areas the post codes act as rival gang boundaries

Gangs in London also use handsigns and gang tattoos to denote gang membership

Horse Meat Scandal - Speech Package 2

Treatment For Speech Package

Story Title:

ChoiceFM
horse meat scandal - " Horse Meat Scandal - The Responses.


Legal Issues:

Content Synopsis: What it will be about.

"how the trace of horse meat were found.

[The issue came to light on 15 January 2013, when it was reported that horse DNA had been discovered in frozen beefburgers sold in several Irish and British supermarkets. While horse meat is not harmful to health and is eaten in many countries, it is considered a taboo food in many countries including the UK and Ireland. The analysis stated that 23 out of 27 samples of beef burgers also contained pig DNA.]"


how it effected people when they had found out what had been in their food.

How will this be structured:

 planned interview with farmers, to find out their reasons on why they could not identify the traces of meat.

civilans opinions on when they found out about the horse meat.

majority of the interviews that will be held will be held at city of westminster college; since we have the canteen, students and teachers.

for an expert opinion, mostly try to hire an farmer or butchers.

Appeal to the audience:

my topic is mostly aimed at 19-27 year olds; because it's mostly purchased as a weekly shopping. they will have more of an input.

Actuality
 the sound of the reporter and interviewer in factories, butcher shops, for our expert opinion. noisy backgrounds because i will be in a college interviewing teachers.

 

 

Task 1 - Radio Package

Task 1 - Research
 Treatment For Speech Package:


Story Title:

Gang Culture; Different places in the world. Crime, how it has increased.

Radio station & Programme: BBC Radio 1

Legal Issues:

Content Synopsis: what it will be about.

• History of gang culture
• how it had started and who had been the founder
• why it has begun; what were the influences.
• effected the growth of teenagers and what impact it has had on their lives and the community.
• generations: comparions
• how crime has been increased
• and changed the youths of our generations lives.

How this will be structured:

• Planned interviews with people effected with the crime
• people who live in area's highly affected by crime and gangs.
• compose selective of music which suits the radio station.

Appeal to the audience:

my topic is mostly aimed at 19-27 year olds.

• because they are mostly effected by gangs and crime
• they grew up around crime
• they have more of an understanding, their views will be strong because the gang culture has been around for a long while for 2nd to the 4th generation.

Actuality

the sound of the reporter and interviewer talking to each other, noise in the background of places where children mostly are such as schools, shopping centres. Vechiles passing letting the audience know i'm currently in the places where incidents may have occurred. Going to homes to interview victims who have been effected by crime.