UNIT 3-; TASK 2

UNIT 30: TASK 2

Pepsi Commerical 2013

Pepsi had marketed their product by using a well-known celebrity, which they are known for doing because in the past they have had celebrities such as Michael Jackson promote their soft drink. Having a celebrity in an advert increases the chance for viewers to buy the product, especially when they use a celebrities lifestyle. This is called an “celebrity endorsement”. For example, in the pepsi 2013 advert they had used Beyonce because she is well-known and a lot of people look up to her as an idol. In the advert she’s dancing with all herself from other music video’s of her own, this is her lifestyle because she is always seen dancing, so using the drink, makes the audience believe that drinking their soft drink will give you the same energy beyonce has in the commercial. They’re target audience, had been aimed at different types of people, age, gender, characertistics. The advert had appealed to anyone because many people look to her, male and female, mostly females, because they would like to look like her; so this will have females drinking the drink. The age range is mostly for teenagers to middle aged from class B-D because it’s easily affordable and it can be drank by anyone. However, children would prefer to drink a soft drink that has bright colours and fruity taste, where as elders won’t be able to since It may not be good for their health. The Unique selling point for the advert is you see beyonce drinking pepsi and they’re a long duration with a close up, to see her drinking and the drink itself, and also towards the end of the advert they use the logo. This appeals to the audience, because the name of the product is catchy, the colours they have used is useful because it will be hard to miss in stores.

        Iphone 5 commerical 2013

·         The advert has the iphone 5 shown throughout, showing the new development in the phone, design etc. they use a white background because it enhances the phone and stands out to the audience.

·         The different network companies promote the product as well as apple themselves, because it increases the chances of more people joining different networks, depending on their deals.

·         The target audience is mostly aimed at people who are currently working, it’s a business phone, class A-B because, people who are in those catergories are able to buy the phone and pay of their contract, whereas people who don’t work it’ll be harder because they may not be able to pay. Majority of the apps that are on apple are business related, as well as media related.

·         However, most people from all ages have an iphone, this helps apple because people are more likely to buy their product since they rarely release adverts so people will be optimistic about their products.

·         Their USP, is the iphone because it is shown throughout the advert, because at the end of the advert they is only probably a 2 second duration on the logo for apple and the networks.

·         This is revelant to the audience because they see how the phone looks like from different angles, and hearing about the new development gives people time to think into looking at the iphone in more detail, because people who work, will always need a phone that is up-to-date with the latest softwares etc.

Coke Cola Commerical

·         They had marketed their product by using Santa Claus, because the advert had been released around Christmas season, this enhanced the product because people buy a lot of drinks for Christmas, so promoting the drink around them would of enabled people to drink Coke Cola more, because Santa is loved by children so they would believe if they buy the drink, Santa may come.

·         Also, the colours they had used was useful because coke cola, Santa and Christmas consist of the same colours, Red and White which makes the advert look catchy, bright and appealing because those are colour that are worn on Christmas as well as normal days.

·         The product also makes people get into the Christmas spirit because people who are in the advert are all happy to be drinking coke, and it being Christmas.

·         The advert appealed to their target audience, which were families because they had children, teenagers, elders and middle aged in the advert, this catches the audiences because they would like to feel the way people in the advert are feeling.

·         Also, because coke is easily affordable, so people will buy more of it.

·         The unique selling point was when Santa had a coke bottle in his hand, that shows the product and Santa happy. This was relevant to the audience because they are in the Christmas spirit everyone is happy.