UNIT 30: TASK 4

UNI 30: TASK 4

EVALUATION

In one of our assignments, we had been studying advertisement for television. For the couple weeks, we was doing research on different adverts, which we adapted to use in our advert. But we had watched and assessed adverts on how they had marketed their product and if it was successful or not.

So, in my group we had planned to create an advert on a soft drink. we had looked at most common soft drinks that are currently around, for example coke cola, Pepsi, Fanta and more. We had watched how they had marketed their product and looked at how we could develop our own.

Over the weeks, we had come up with different, different ideas of how the advert should be, it was difficult because we didn’t have enough time to create our own bottle, so instead we used a coke bottle and re-named it to “Juicy-Juice”. From then on it had become easier to plan how the advert would look like. We all planned who was doing what in the group. I had been the editor, storyboard planner, while my other team mates, had planned, recorded the advert.

After, we had created the advert, the ending product was not what I expected because the video, looked quite different to the storyboard, which required alternations. Due, to the timing of having people sign the release forms and record the video was not enough because people would sign up and not want to participate after. Which made looking for people harder. They could have been more corrections made, such as some shots could have been re-recorded and taken more time to edit. However, the advert did not turn out too bad.

However, the advert still fitted its purpose, we still stuck with the product name, product logo and slogan. All the people that participated had been from City of Westminster College. The lyrics in the song had been “juicy juice inna my system” and it had been 41 seconds. We delievered the message clearly, because we engaged with our audience and the song we had used was catchy, which made it easier for people to remember and tag along and sing. Our target audience was teenagers because they were most likely to buy the drink, since they find bright colours, catchy slogans/themes etc interesting, but it was also targeted for all age ranges but mostly teenagers because our drink would of made profit since people will buy the drink. Also, teenagers are another way of attracting more customers, because they will find the song catchy and tell people about it, which is called “word of mouth”, so they also assist in promoting the drink.

In terms of the effectiveness of techniques, the recording could of have been better, they had been to many blurry shots while shooting, the background noise sometimes sounded louder than the people singing, the camera was not still enough, and whenever the cam-recorder would zoom in, it made the shot obvious to the audience, where the errors had been and because of the timing, we didn’t have enough time to re-record; this effected the editing because we had to find ways of not making it obvious where the errors were, which was difficult but I think the editing part was much better. The video would become frozen, so when you watch the advert in certain places, like youtube, blogger etc. the video may have trouble playing or viewing. However, they had been a few issues while editing, the videos would either, slow down or The sound, was good everything was clear because you could hear the background noise as well as the people in the video, this effected music because, you could not hear it due to the sound in the recording.

The effectiveness of content was good because we made it clear, what we had produced, since we had a catchy song, it made it easier for the audience to pick up the name of the product, since the product itself had been in every shot, expect the logo.

We had a few people, watch the advert before it had been posted on the blog, they had given us feedback on the video. Most people had said “we should of re-recorded shots and take more time in preparation”.